A retro on Edelman
I recently revisited some of the creative work I did for Edelman PR several years ago - this was experiential design at it's most broadly conceptual. Most of the work was observational - about defining what Edelman do, how they do it and why - and the brief was incredibly broad, covering visual identity, brand perception and creative processes. Most of the outcome of this work is notes. And post-its. Numerous post-its. However, despite it mostly being bundled up in NDAs (probably still - who knows) I found at least two interesting briefing documents from the project. The rest are redacted sadly. But there are two documents I still stand by in terms of good visual communication, which I've posted below.