A Retro on Somethin' Else

A Retro on Somethin' Else

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Back in 2014 (?) before I pivoted my agency, I was approached to produce a treatment for the broadcast agency Somethin' Else by the producer Kim Plowright. Somethin' Else are an agency that look after broadcast talent - and even broadcast production and programming for the BBC among others. It was specifically a web brief, but distributed media being what it is, a CMS driven flexbox site - while looking nice - probably wouldn't scale and adapt to a media landscape increasingly dominated by distribution networks, embeds and timelines. Well - it had to go beyond 'cards' anyway. Here's the pitch doc in order. 

A Retro on The Week

A Retro on The Week

Highlights from ‘Facebook killed your designer - the age of superstructures and distributed media'

Highlights from ‘Facebook killed your designer - the age of superstructures and distributed media'